Authors and Corporations: | , , |
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In: | Communication Research, 49, 2022, 6, p. 763-791 |
published: |
SAGE Publications
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Media Type: | Article, E-Article |
Physical Description: | 763-791 |
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ISSN: |
1552-3810
0093-6502 |
DOI: | 10.1177/0093650218797411 |
published in: | Communication Research |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |
<jats:p> Given children’s difficulty comprehending prosocial narratives, we examined strategies to bypass comprehension (affiliative priming) and reduce cognitive burden (simplified lessons, adult scaffolding). In Study 1, one hundred seven 3- to 5-year-olds watched a prosocial narrative (helping vs. waiting) with affective primes (loving vs. funny) or a control narrative. Comprehension was low and behavioral outcomes were unaffected by lesson or prime. In Study 2, sixty-four 3- to 5-year-olds watched shorter stimuli (1-minute song videos) about loving or helping others. Those in the helping condition helped more, but the loving condition did not differ from a no-exposure control. In Study 3, 636 parents of 2- to 10-year-olds were surveyed about a time their child showed prosocial responses to media. Over 70% recalled an instance, a third of which involved songs. Reported response duration was positively predicted by family discussions after exposure (rather than at the time), including explicating the lessons and giving timely reminders/praise. </jats:p> |