Matthes, J.(2015). A New Look at Campaign Advertising and Political Engagement : Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements: Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements. Communication Research, 42(1), 134-155. doi:10.1177/0093650213514600
MLA CitationMatthes, Jörg. "A New Look At Campaign Advertising and Political Engagement : Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements: Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements". Communication Research, 42.1 ( 2015 ): 134-155.
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