| Authors and Corporations: | |
|---|---|
| In: | Communication Research, 12, 1985, 1, p. 83-131 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 83-131 |
|---|---|
| ISSN: |
0093-6502
1552-3810 |
| DOI: | 10.1177/009365085012001004 |
| published in: | Communication Research |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p>Memory mediates the effects of mass media on the individual. The nature of memory is such that encoding, storage, and retrieval of episodic (context-dependent) information from mass media messages is often inhibited whereas semantic (thematic, procedural, structural) information retention is often promoted. Therefore, mass media effects are better defined in terms of structural information transmission than in terms of specific content transmission.</jats:p> |