Authors and Corporations: | , |
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In: | Communication Research, 13, 1986, 3, p. 343-361 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
Physical Description: | 343-361 |
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ISSN: |
1552-3810
0093-6502 |
DOI: | 10.1177/009365086013003004 |
published in: | Communication Research |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |
<jats:p> This article summarizes results from a series of psychological experiments about how people process information from television. Results are discussed in relation to six issues: (1) size of stimulus units; (2) complexity of television stimuli; (3) interdependence of time units in television presentations; (4) intra- versus interstimulus differences in processing; (5) message form versus message content; and (6) active versus passive processing. Each issue is related to the processing concepts of attention, mental effort, and memory, and to the design of laboratory experiments using television stimuli. </jats:p> |