Authors and Corporations: | |
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In: | Communication Research, 21, 1994, 3, p. 366-379 |
published: |
SAGE Publications
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Media Type: | Article, E-Article |
Physical Description: | 366-379 |
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ISSN: |
0093-6502
1552-3810 |
DOI: | 10.1177/009365094021003007 |
published in: | Communication Research |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |
<jats:p> A survey examines call-in political television show use prior to the 1992 presidential election in a large racially and economically diverse suburb of Washington, D.C. Self-efficacy, or the sense of being able to cope with the political system, predicts call-in use. This is true even after other media use is taken into account. Social class is not a strong predictor of call-in use, despite evidence that it is important to other news media use. Blacks use call-in programs more than do Whites, and Black members of the middle class report the highest use of call-in shows of any groups. Results are discussed in terms of the interactive nature of the call-in shows, a characteristic not present in traditional mass media. </jats:p> |