Bibliographic Details
Authors and Corporations: Galuszka, Patryk, Brzozowska, Blanka
In: Media, Culture & Society, 39, 2017, 6, p. 833-849
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 833-849
ISSN: 0163-4437
1460-3675
DOI: 10.1177/0163443716674364
published in: Media, Culture & Society
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p>The article analyzes the phenomenon of crowdfunding from the perspective of its democratizing influence on the music market. Crowdfunding enables artists to finance the release of their records, which theoretically allows them to enter the music market without the intermediation of traditional record labels. By using empirical data, the article shows that the democratizing influence of crowdfunding is limited. This results partially from the difficulties of dealing with promotional activities traditionally conducted by record labels. In other words, neither crowdfunding platforms nor contributors have the power, connections, or know-how of traditional record labels.</jats:p>