Johnson, C.(2013). From brand congruence to the ‘virtuous circle’: Branding and the commercialization of public service broadcasting. Media, Culture & Society, 35(3), 314-331. doi:10.1177/0163443712472088
MLA CitationJohnson, Catherine. "From Brand Congruence to the ‘virtuous Circle’: Branding and the Commercialization of Public Service Broadcasting". Media, Culture & Society, 35.3 ( 2013 ): 314-331.
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