Mimicking Bollywood inSlumdog Millionaire: Global Hollywood’s Newest Co-Optation of Culture

Saved in:

Bibliographic Details
Authors and Corporations: Cox, Nicole B., Proffitt, Jennifer M.
In: Journal of Communication Inquiry, 38, 2014, 1, p. 44-61
published:
SAGE Publications
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 44-61
ISSN: 0196-8599
1552-4612
DOI: 10.1177/0196859913512868
published in: Journal of Communication Inquiry
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p>In an age when mass media transcend geographic barriers, Slumdog Millionaire ( SDM) represents a new type of film in the global media market—a seemingly Bollywood, although not technically Bollywood, production. As film-going provides a site for ideological and cultural production, this article examines SDM’s success as a product imitative of Bollywood film. Due to its recency, SDM has yet to be examined as a product that crosses both cultural and geographic boundaries with commercial ties to major Hollywood media conglomerates. Applying political economic theory, this research examines the reasons for Hollywood involvement in a film production that is mimetic of the Bollywood genre, in an attempt to better understand the global political economic factors that drive the film industry today.</jats:p>