Authors and Corporations: | |
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In: | European Journal of Communication, 19, 2004, 2, p. 215-237 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
Physical Description: | 215-237 |
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ISSN: |
0267-3231
1460-3705 |
DOI: | 10.1177/0267323104042911 |
published in: | European Journal of Communication |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |
<jats:p> From the late 1980s, the television market in the Netherlands developed in a single decade from a public monopoly to one of the most competitive markets in Europe. As a result, diversity of television supply declined while the absolute number of programmes that viewers could choose from considerably increased. Viewers make use of this increase in viewing opportunities to actively select a diverse combination of programmes from a less diverse supply. Consequently, the Dutch audience views as much diversity in the late 1990s as in the late 1980s. </jats:p> |