Beteiligte: | , |
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In: | European Journal of Communication, 22, 2007, 3, S. 355-366 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 355-366 |
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ISSN: |
0267-3231
1460-3705 |
DOI: | 10.1177/0267323107079686 |
veröffentlicht in: | European Journal of Communication |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> This study aimed to explore the relationship between adolescents' viewing of docu soaps and their career aspirations. The results show that among a sample of 369 adolescents in their last year of secondary education, regular viewing of a docu soap about midwives, veterinarians or para-commandos was a significant predictor of more positive perceptions of that profession. Ecological data on student numbers suggested that these went up in periods following the broadcasting of a successful docu soap about a particular profession. The odds of becoming a student of a study programme recently featured in a docu soap increased by 15 percent. The discussion focuses on the implications of these findings and emphasizes the need for continued research in this area. </jats:p> |