| In: | Journal of Macromarketing, 22, 2002, 1, p. 136-144 |
|---|---|
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 136-144 |
|---|---|
| ISSN: |
0276-1467
1552-6534 |
| DOI: | 10.1177/027467022001011 |
| published in: | Journal of Macromarketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |