APA Citation

Polonsky, M J.(2001). Can the Overcommercialization of Cause-Related Marketing Harm Society?Journal of Macromarketing, 21(1), 8-22. doi:10.1177/0276146701211002

MLA Citation

Polonsky, Michael Jay. "Can the Overcommercialization of Cause-Related Marketing Harm Society?" Journal of Macromarketing, 21.1 ( 2001 ): 8-22.

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