Bibliographic Details
In: Journal of Macromarketing, 21, 2001, 2, p. 199-212
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 199-212
ISSN: 0276-1467
1552-6534
DOI: 10.1177/0276146701212009
published in: Journal of Macromarketing
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)