Gaski, J F.(2015). On “Brand”—Whether a Semiotic Marketing System or Not. Journal of Macromarketing, 35(3), 387-390. doi:10.1177/0276146714548929
MLA CitationGaski, John F. "On “Brand”—Whether a Semiotic Marketing System or Not". Journal of Macromarketing, 35.3 ( 2015 ): 387-390.
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