APA Citation

Laczniak, G.(2017). The Hidden Costs of Hidden Costs. Journal of Macromarketing, 37(3), 324-327. doi:10.1177/0276146717712362

MLA Citation

Laczniak, Gene. "The Hidden Costs of Hidden Costs". Journal of Macromarketing, 37.3 ( 2017 ): 324-327.

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