If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Mac...

<jats:p>This paper advocates for doing more research at the intersction of consumer culture theoretic and macromarketing perspectives. It provides an example of a project ideally suited for analysis of this kind, a study that would address how the features and marketing practices of social media platforms may be contributing to political polarization at the societal level.</jats:p>