If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Mac...

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Bibliographic Details
Title: If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Macromarketing Perspectives;
Authors and Corporations: Fischer, Eileen
In: Journal of Macromarketing, 39, 2019, 1, p. 103-105
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 103-105
ISSN: 0276-1467
1552-6534
DOI: 10.1177/0276146718820937
published in: Journal of Macromarketing
Language: English
Subjects:
Marketing
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p>This paper advocates for doing more research at the intersction of consumer culture theoretic and macromarketing perspectives. It provides an example of a project ideally suited for analysis of this kind, a study that would address how the features and marketing practices of social media platforms may be contributing to political polarization at the societal level.</jats:p>