APA Citation

Fisk, G.(1983). Hail and Farewell. Journal of Macromarketing, 3(2), 2-3. doi:10.1177/027614678300300201

MLA Citation

Fisk, George. "Hail and Farewell". Journal of Macromarketing, 3.2 ( 1983 ): 2-3.

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