| Authors and Corporations: | |
|---|---|
| In: | Journal of Macromarketing, 15, 1995, 1, p. 86-106 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 86-106 |
|---|---|
| ISSN: |
0276-1467
1552-6534 |
| DOI: | 10.1177/027614679501500108 |
| published in: | Journal of Macromarketing |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |