Bibliographic Details
Authors and Corporations: Gable, Myron, Dickinson, Roger
In: Journal of Macromarketing, 15, 1995, 1, p. 107-109
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 107-109
ISSN: 0276-1467
1552-6534
DOI: 10.1177/027614679501500109
published in: Journal of Macromarketing
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)