Murray, J B.(1995). Marketing, Theory Borrowing, and Critical Reflection. Journal of Macromarketing, 15(2), 92-106. doi:10.1177/027614679501500207
MLA CitationMurray, Jeff B. "Marketing, Theory Borrowing, and Critical Reflection". Journal of Macromarketing, 15.2 ( 1995 ): 92-106.
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