Toward Maximum Understanding and Use of the Macromarketing Bibliography

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Bibliographic Details
Authors and Corporations: Fisk, George
In: Journal of Macromarketing, 10, 1990, 1, p. 41-42
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 41-42
ISSN: 0276-1467
1552-6534
DOI: 10.1177/027614679001000108
published in: Journal of Macromarketing
Language: English
Subjects:
Marketing
Collection: SAGE Publications (CrossRef)