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Bibliographic Details
Authors and Corporations: Dixon, Donald F., Layton, Roger A.
In: Journal of Macromarketing, 11, 1991, 2, p. 1-4
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 1-4
ISSN: 0276-1467
1552-6534
DOI: 10.1177/027614679101100201
published in: Journal of Macromarketing
Language: English
Subjects:
Marketing
Collection: SAGE Publications (CrossRef)