| Authors and Corporations: | , , |
|---|---|
| In: | Newspaper Research Journal, 26, 2005, 1, p. 16-27 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 16-27 |
|---|---|
| ISSN: |
0739-5329
2376-4791 |
| DOI: | 10.1177/073953290502600103 |
| published in: | Newspaper Research Journal |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> Findings reveal that sponsors may benefit more from advertisements at the beginning or middle of news content, depending on their marketing goals. </jats:p> |