| Authors and Corporations: | , |
|---|---|
| In: | Newspaper Research Journal, 36, 2015, 4, p. 382-398 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 382-398 |
|---|---|
| ISSN: |
0739-5329
2376-4791 |
| DOI: | 10.1177/0739532915618408 |
| published in: | Newspaper Research Journal |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> A time-series analysis of 10 years of a newspaper’s content and financial data confirms the positive content and revenue relationship in cross-sectional data also exists in longitudinal data. Publishing more news content, particularly in shorter article length and more diverse topic areas, boosts the newspaper’s circulation and ad revenue over time. </jats:p> |