Questions of Self-Interest, Agency, and the Rhetor

<jats:p>This article accepts the virtue of the rhetorical ideal and offers insights that can lead discourse from bias, distortion, and partisanship to come closer to that ideal in the service of society. Without self-interest and disagreement, rhetoric would not be needed, but can it achieve collaborative outcomes without the distortion of serving various interests set against one another in dysfunctional ways? As means for finding shared meaning, or pressing agreement that advances one interest against another, rhetoric can empower external communicators. The quality of discourse reflects on the character of those who speak for each organization among multiple voices and interests.</jats:p>