Authors and Corporations: | |
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In: | Discourse & Society, 7, 1996, 2, p. 187-207 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
Physical Description: | 187-207 |
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ISSN: |
0957-9265
1460-3624 |
DOI: | 10.1177/0957926596007002003 |
published in: | Discourse & Society |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |
<jats:p> Dating advertisements are the textual products of a discourse of commodification and marketization. They are certainly a prime site for witnessing the textual construction of self- and other-identities in the service of developing new relationships. Furthermore, close examination of a corpus of written and spoken dating advertisements reveals advertisers' resources for resisting full-blown self-commodification. Individuals can, to some extent, extricate themselves from the constraints of the media in which they operate. The analyses suggest that the moral case against `pernicious commodification', as a recurrent contemporary discursive formation and as a threat to late-modern self-identities and relationships, is overstated. </jats:p> |