Beteiligte: | |
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In: | Journal of Creative Communications, 1, 2006, 3, S. 285-295 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 285-295 |
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ISSN: |
0973-2586
0973-2594 |
DOI: | 10.1177/097325860600100305 |
veröffentlicht in: | Journal of Creative Communications |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p> The Internet has moved human interaction to a virtual dimension. The World Wide Web has helped create online communities that link to one another and form a complicated web of interactions. Corporations that operate in these environs have begun to listen to the ‘voice’ of their communities and participate in their ‘conversations’. Blogs are quickly emerging as a useful media of participating in consumer conversations. This article articulates the role of blogs in a computer-mediated society with specific reference to its use in the business world. </jats:p> |