Network Analysis as a Communication Audit Instrument : Uncovering Communicative Strengths and Weakne...
Uncovering Communicative Strengths and Weaknesses Within Organizations

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Bibliographic Details
Title: Network Analysis as a Communication Audit Instrument : Uncovering Communicative Strengths and Weaknesses Within Organizations; Uncovering Communicative Strengths and Weaknesses Within Organizations
Authors and Corporations: Zwijze-Koning, Karen H., de Jong, Menno D. T.
In: Journal of Business and Technical Communication, 29, 2015, 1, p. 36-60
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 36-60
ISSN: 1050-6519
1552-4574
DOI: 10.1177/1050651914535931
published in: Journal of Business and Technical Communication
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> Network analysis is one of the instruments in the communication audit toolbox to diagnose communication problems within organizations. To explore its contribution to a communication audit, the authors conducted a network analysis within three secondary schools, comparing its results with those of two other instruments: interviews focusing on critical incidents and a communication satisfaction questionnaire. The results show that network analysis may complement interview and survey data in several ways, by uncovering unique problems or by explaining or corroborating problems that were uncovered by the critical incidents or the survey. The results also show that additional data are sometimes needed to make sense of network characteristics. </jats:p>