Beteiligte: | |
---|---|
In: | Journal of Business and Technical Communication, 34, 2020, 3, S. 221-249 |
veröffentlicht: |
SAGE Publications
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 221-249 |
---|---|
ISSN: |
1050-6519
1552-4574 |
DOI: | 10.1177/1050651920910219 |
veröffentlicht in: | Journal of Business and Technical Communication |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | SAGE Publications (CrossRef) |
<jats:p>This study investigates the role of stasis, an ancient rhetorical tool with both heuristic and analytic capabilities, in entrepreneurial rhetoric, specifically in pitching and question-and-answer sessions. Drawing from a multiyear sample of Shark Tank pitches, the author found that funders expect entrepreneurs to account for stases of being, quality, quantity, and place. The findings suggest a series of associated questions within each stasis. When these questions are answered unsuccessfully, standstills occur within the funding argument; when they are successfully addressed, the stasis passes, and ventures are more likely to receive funding. The author discusses the implications of this study for entrepreneurship and professional communication.</jats:p> |