Bibliographic Details
Authors and Corporations: MARKEL, MIKE
In: Journal of Business and Technical Communication, 9, 1995, 2, p. 206-218
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 206-218
ISSN: 1050-6519
1552-4574
DOI: 10.1177/1050651995009002003
published in: Journal of Business and Technical Communication
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> In teaching a technical communication course, I introduced document design principles before discussing traditional verbal rhetoric. A comparison of the writing of two students—a competent writer and a weak one—before and after the design discussion indicates that a basic understanding of design principles helped them improve document macrostructure. They saw the need to involve the audience, to provide an introduction and a forecast, and to organize and highlight information using headings. The design discussion, however, appears to have had little effect on document microstructure. Although more research needs to be conducted to better understand the relationship between verbal and visual rhetoric in technical communication, integrating document design principles early appears to be a promising pedagogical technique. </jats:p>