Authors and Corporations: | |
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In: | Science Communication, 39, 2017, 2, p. 278-285 |
published: |
SAGE Publications
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Media Type: | Article, E-Article |
Physical Description: | 278-285 |
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ISSN: |
1075-5470
1552-8545 |
DOI: | 10.1177/1075547017696164 |
published in: | Science Communication |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |
<jats:p> This article examines the trial of animated video to disseminate new agricultural knowledge among subsistence farmers in Timor-Leste, a small underdeveloped country in Southeast Asia. The aim of the trial was to test the potential for this approach to supply clear, accurate, and engaging information to rural communities where rates of adult illiteracy are high and mass media consumption is low. The findings point to the potential for animation to be used to communicate scientific knowledge in situations where approaches regularly employed in developing countries are unavailable or would be limited in their reach. </jats:p> |