Bibliographic Details
Authors and Corporations: McGillion, Chris
In: Science Communication, 39, 2017, 2, p. 278-285
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 278-285
ISSN: 1075-5470
1552-8545
DOI: 10.1177/1075547017696164
published in: Science Communication
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> This article examines the trial of animated video to disseminate new agricultural knowledge among subsistence farmers in Timor-Leste, a small underdeveloped country in Southeast Asia. The aim of the trial was to test the potential for this approach to supply clear, accurate, and engaging information to rural communities where rates of adult illiteracy are high and mass media consumption is low. The findings point to the potential for animation to be used to communicate scientific knowledge in situations where approaches regularly employed in developing countries are unavailable or would be limited in their reach. </jats:p>