A Seventeen-Year Study of Graduate Student Authorship in Advertising Journals

<jats:p> An examination of five leading advertising journals over seventeen years revealed that the number of graduate student authors increased over time. However, there was no increase in the total number of articles with graduate student authors. More than 70 percent of graduate students who authored or co-authored the published research were first, second, or sole author. Long-standing advertising programs had the most graduate student authors but our results revealed new contenders. Institutions worldwide had a slight increase in the number of graduate student authors, but journalism, advertising, and mass communication programs lagged behind business, marketing, management, and economics programs. </jats:p>