Disruption in PR Education: Online Master’s Degree Programs in Public Relations and Strategic Commun...

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Bibliographic Details
Title: Disruption in PR Education: Online Master’s Degree Programs in Public Relations and Strategic Communication;
Authors and Corporations: Weissman, Paula L., Puglisi, Gemma, Bernardini, Dario, Graf, Joseph
In: Journalism & Mass Communication Educator, 74, 2019, 4, p. 371-387
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 371-387
ISSN: 1077-6958
2161-4326
DOI: 10.1177/1077695818819604
published in: Journalism & Mass Communication Educator
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> This study describes the characteristics of fully online public relations and strategic communication master’s programs offered by regionally accredited nonprofit and public universities in the United States. A website analysis of 53 programs reveals the types of institutions and academic units offering these programs, degrees offered, program names, and basic program requirements. In-depth interviews with 27 program directors provides further insight into the types of students served, overall focus of program curricula, distinguishing program features, and successes and challenges. Despite growth in online education, this appears to be the first study of online master’s programs in public relations and strategic communication. </jats:p>