| Title: | The Mass Comm Type : Student Personality Traits, Motivations, and the Choice between News and Strategic Communication Majors; Student Personality Traits, Motivations, and the Choice between News and Strategic Communication Majors |
|---|---|
| Authors and Corporations: | , , , |
| In: | Journalism & Mass Communication Educator, 68, 2013, 2, p. 104-118 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 104-118 |
|---|---|
| ISSN: |
1077-6958
2161-4326 |
| DOI: | 10.1177/1077695813478180 |
| published in: | Journalism & Mass Communication Educator |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |
<jats:p> A study of news media and strategic communication majors ( n = 273) revealed differences in regard to personality indices and impetuses for selecting to pursue degrees. Showing overall agreement in the importance of openness, agreeableness, and conscientiousness, strategic communication students were significantly higher in their ratings of agreeableness. News media students were significantly higher in their ratings of openness. In addition, news media students stated a significantly higher rating of the importance of altruistic purposes. Strategic communication students placed higher emphasis on financial gain. Implications for pedagogy and the profession are discussed. </jats:p> |