The Role of Differing Host Styles in Fox News’ Prime Time Coverage of Health Care Reform in August 2...

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Bibliographic Details
Title: The Role of Differing Host Styles in Fox News’ Prime Time Coverage of Health Care Reform in August 2009;
Authors and Corporations: Bard, Mitchell T.
In: Journalism & Mass Communication Quarterly, 93, 2016, 3, p. 659-676
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 659-676
ISSN: 1077-6990
2161-430X
DOI: 10.1177/1077699016628817
published in: Journalism & Mass Communication Quarterly
Language: English
Subjects:
Communication
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p>Much research has looked at individual Fox News programs as a means to ascertain how the network operates in a variety of contexts, but nearly no attention has been paid to the role of individual program hosts. The host plays an important role in branding news programs and thus directly affects a network’s self-presentation and credibility. This host-based, meso-level study examines how the three Fox News prime time hosts employed differing approaches toward furthering the network’s themes opposing health care reform in August 2009.</jats:p>