Exploring Receivers' Criteria for Perception of Print and Online News

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Bibliographic Details
Authors and Corporations: Sundar, S. Shyam
In: Journalism & Mass Communication Quarterly, 76, 1999, 2, p. 373-386
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 373-386
ISSN: 1077-6990
2161-430X
DOI: 10.1177/107769909907600213
published in: Journalism & Mass Communication Quarterly
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> This study investigates the factor structure underlying receivers' perceptions of news content. Exploratory analyses of readers' ratings of a wide variety of news stories reveals that receivers implicitly use at least four key variables in their perception of printed and online news stimuli. This article explicates the four criteria used by news receivers—Credibility, Liking, Quality, and Representativeness—and offers measures for future empirical research on news perception. </jats:p>