Reviews: MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE Chip Heath and Dan Heath. New York: Ra...

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Title: Reviews: MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE Chip Heath and Dan Heath. New York: Random House, 2007, 291 pages;
Authors and Corporations: Barclay, Lizabeth A.
In: Business Communication Quarterly, 72, 2009, 1, p. 127-130
published:
SAGE Publications
Media Type: Article, E-Article

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Physical Description: 127-130
ISSN: 1080-5699
1552-4191
DOI: 10.1177/1080569908330440
published in: Business Communication Quarterly
Language: English
Subjects:
Economics, Econometrics and Finance (miscellaneous)
Arts and Humanities (miscellaneous)
Business, Management and Accounting (miscellaneous)
Business and International Management
Collection: SAGE Publications (CrossRef)