Kucuk, S U.(2015). A semiotic analysis of consumer-generated antibranding. Marketing Theory, 15(2), 243-264. doi:10.1177/1470593114540677
MLA CitationKucuk, S. Umit. "A Semiotic Analysis of Consumer-generated Antibranding". Marketing Theory, 15.2 ( 2015 ): 243-264.
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