| Authors and Corporations: | , |
|---|---|
| In: | Marketing Theory, 15, 2015, 1, p. 3-8 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 3-8 |
|---|---|
| ISSN: |
1470-5931
1741-301X |
| DOI: | 10.1177/1470593114558524 |
| published in: | Marketing Theory |
| Language: | English |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |