(Virtual) ethnicity, the Internet, and well-being

<jats:p> Recent research studies allude to the well-being benefits of the Internet to the individual. Yet while these studies possess merit in their findings, scant research has focused on the assertion of significant differences, the changing availability and thus the role of technology within the daily lives of individuals when ethnoracial differences are considered. We argue for a broader understanding of how the Internet may be used by consumers to avoid, pursue, and/or resolve one’s ethnic identity in their everyday lives and what the wider well-being implications are for the individual and society. </jats:p>