Bibliographic Details
Authors and Corporations: Giesler, Markus, Fischer, Eileen
In: Marketing Theory, 17, 2017, 1, p. 3-8
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 3-8
ISSN: 1741-301X
1470-5931
DOI: 10.1177/1470593116657908
published in: Marketing Theory
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)