Authors and Corporations: | , |
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In: | Marketing Theory, 17, 2017, 1, p. 3-8 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
Physical Description: | 3-8 |
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ISSN: |
1741-301X
1470-5931 |
DOI: | 10.1177/1470593116657908 |
published in: | Marketing Theory |
Language: | English |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |