Bibliographic Details
Authors and Corporations: Arnould, Eric J.
In: Marketing Theory, 14, 2014, 1, p. 129-133
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 129-133
ISSN: 1470-5931
1741-301X
DOI: 10.1177/1470593113500384
published in: Marketing Theory
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> This commentary complements Karababa and Kjeldgaard's fine review paper. It discusses how a practice theory of value might be developed. It suggest value is one outcome of practices. And it draws attention to how value producing practices might differ depending upon what regime of value dominates. It encourages us to think that value producing practices critical to consumer culture differ from those in other cultural contexts. </jats:p>