From geek masculinity to Gamergate: the technological rationality of online abuse

<jats:p> In 2014, an orchestrated campaign of online abuse known as Gamergate overtook the global video game industry, calling unprecedented attention to the scope of gendered harassment on social media. Using Gamergate as an example, this article argues that explanations of online abuse that focus on its cultural or technological dimensions fail to capture the mediating role of online platforms in facilitating and rationalizing harassment and reputational damage. The concept of technological rationality pulls into focus the shared logics that shape platform design and administration as well as practices of online abuse. Proposed solutions to online abuse that fail to address technological rationality will ultimately leave in place the sociotechnical arrangements that make such abuse possible and impactful. </jats:p>