Agenda-setting in the realm of popular culture: The case of the Korean Wave in East Asia

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Bibliographic Details
Authors and Corporations: Jung, Hyeri
In: Global Media and Communication, 15, 2019, 3, p. 361-377
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 361-377
ISSN: 1742-7673
1742-7665
DOI: 10.1177/1742766519872782
published in: Global Media and Communication
Language: English
Subjects:
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p>The spread of South Korean popular culture across the globe, known as the Korean Wave, has signalled a significant challenge towards the traditional one-way flow of media culture. This study applies agenda-setting effect, which has been largely applied to political communication, to the domain of mass-produced popular culture. It explores how Korean media’s news coverage of the popularity of Korean TV drama in China influences not only the first and second agenda-setting effect but also Koreans’ perception of Chinese audiences. The findings suggest that the Korean Wave could serve as a form of reversed cultural diplomacy by promoting soft power in East Asia.</jats:p>