Men or Women, Only Five Olympic Sports Matter : A Quantitative Analysis of NBC’s Prime-Time Coverage...
A Quantitative Analysis of NBC’s Prime-Time Coverage of the Rio Olympics

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Bibliographic Details
Title: Men or Women, Only Five Olympic Sports Matter : A Quantitative Analysis of NBC’s Prime-Time Coverage of the Rio Olympics; A Quantitative Analysis of NBC’s Prime-Time Coverage of the Rio Olympics
Authors and Corporations: Coche, Roxane, Tuggle, C. A.
In: Electronic News, 12, 2018, 4, p. 199-217
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 199-217
ISSN: 1931-2431
1931-244X
DOI: 10.1177/1931243117739061
published in: Electronic News
Language: English
Subjects:
Communication
Information Systems
Collection: SAGE Publications (CrossRef)
Table of Contents

<jats:p> This study is a descriptive content analysis of National Broadcasting Company’s (NBC’s) prime-time broadcast coverage of the 2016 summer Olympic games. Olympic coverage is particularly important to the athletes of minor sports—including all women’s sports—because most receive little media attention beyond Olympic competition. The study found no evidence of sexism, but a clear lack of diversity in the sports covered, as NBC dedicated most of its prime time to superstars (Phelps, Biles, Bolt, Kerri Walsh, etc.) and unique stories and personalities (e.g., the Lochtegate and 74-year-old South African coach Botha). </jats:p>