Lamb, M D.(2015). Whiners Go Home : Tough Mudder, Conspicuous Consumption, and the Rhetorical Proof of “Fitness”: Tough Mudder, Conspicuous Consumption, and the Rhetorical Proof of “Fitness”. Communication & Sport, 3(1), 81-99. doi:10.1177/2167479514521598

Lamb, Matthew D. "Whiners Go Home : Tough Mudder, Conspicuous Consumption, and the Rhetorical Proof of “Fitness”: Tough Mudder, Conspicuous Consumption, and the Rhetorical Proof of “Fitness”". Communication & Sport, 3.1 ( 2015 ): 81-99.