Naraine, M L.(2021). #WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign. Communication & Sport, 9(4), 625-645. doi:10.1177/2167479519878676
MLA CitationNaraine, Michael L. "#WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign". Communication & Sport, 9.4 ( 2021 ): 625-645.
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