Polonsky, M J.(2005). An empirical examination of the stakeholder strategy matrix. European Journal of Marketing, 39(9/10), 1199-1215. doi:10.1108/03090560510610806
MLA CitationPolonsky, Michael Jay. "An Empirical Examination of the Stakeholder Strategy Matrix". European Journal of Marketing, 39.9/10 ( 2005 ): 1199-1215.
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