Fisk, G.(1997). Questioning eschatological questions about marketing Apocalypse conditional. European Journal of Marketing, 31(9/10), 720-729. doi:10.1108/03090569710180074
MLA CitationFisk, George. "Questioning Eschatological Questions About Marketing Apocalypse Conditional". European Journal of Marketing, 31.9/10 ( 1997 ): 720-729.
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